Brand, Growth & Customer Experience
Consulting by Emmanuela Torcat
INDEPENDENT THINKING. HANDS-ON IMPACT.
A strategic and hands-on partner for founders and businesses ready to launch something new, unlock growth or move forward with clarity.
Where brand, business and customer experience come together.
BRAND · GROWTH · E-COMMERCE · OPERATIONS
BASED IN GOTHENBURG · INTERNATIONAL BY NATURE
Different moments. The same ambition to move forward.
01
From concept to launch
0 → 1 · CREATE WHAT’S NEXT
Bring a new business, brand, product or service to life—or take an existing offer into a new market. From the first questions to the practical work of launching.
Clarify the audience, positioning and offer, then develop the customer journey and marketing plan for launch. Support implementation across agreed priorities.
02
Growth opportunities
FIND WHAT’S NEXT
Take a fresh look at your business. Understand what’s holding performance back, uncover untapped opportunities and focus your effort where it can make a difference.
Review positioning, marketing and the online customer journey to identify opportunities to attract, convert and retain customers. Deliver a focused, prioritized action plan.
03
Fractional leadership
STRATEGY MEETS EXECUTION
Experienced marketing or e-commerce leadership, embedded in your business on a part-time basis. Clear priorities, coordinated teams and hands-on involvement to turn direction into progress.
Provide part-time marketing or e-commerce leadership: set priorities, coordinate teams and partners, and oversee delivery and performance within an agreed remit.
Each engagement is tailored to your priorities, with a clearly defined scope and specialist support coordinated where needed.
02 / THE APPROACH
THOUGHTFUL STRATEGY. PRACTICAL MOMENTUM.
Identify.
Understand the business, the people it serves and the opportunities ahead.
Prioritize.
Turn a broad ambition into focused decisions and an actionable plan.
Execute.
Build, test and improve alongside your team, keeping the bigger picture in view.
THE STORY BEHIND BAM
Good beginnings. Meaningful possibilities.
EMMANUELA TORCAT · FOUNDER, BAM
Strategic by instinct.
Hands-on by nature.
Born in Paris and Parisian at heart, I’m a French-Filipino marketer based in Gothenburg, Sweden. My experience spans brand, growth, operations and e-commerce, bringing together strategic thinking and the practical work of making things happen.
I find my greatest satisfaction in bringing an exciting vision to life. This has naturally led me to work alongside founders, helping them navigate the marketing and operational decisions that turn an idea into a working business.
I love the energy of taking an idea from zero to one, whether that means launching a project inside an established company, entering a new market or building a service from scratch. I work alongside founders and their teams to shape an offer customers understand, price it so the business can make a profit, and put the marketing and operations in place to win those first customers and serve them well as demand grows.
Buena Mano takes its name from a Filipino tradition that honours the first customer or sale of the day. A first sale is considered a sign of good business to come, and some shopkeepers mark it with a small gesture of thanks. I chose the name as a nod to my Filipino heritage and because that first sale captures what I enjoy about helping founders get started. It gives you confidence that someone sees value in what you’ve made, and a chance to learn why they chose you, what would bring them back, and how to earn the next customer’s trust.
I’m a graduate of ESSEC Business School, where I specialised in digital marketing and social entrepreneurship.
Emmanuela
A NATURAL AFFINITY FOR
My experience spans events, hospitality, fashion and lifestyle, wellness and beauty, and technology—sectors I’m also naturally drawn to.
04 / LET’S BEGIN
A new idea, a growth challenge or a fresh perspective. Let’s talk about what you want to build.